Ad ROI
Spent, returned, per dollar. By campaign, adjusted for the long sales cycle.
AI infrastructure for business
We connect AI to your CRM, accounting, calls, conversations and ads. Ask questions in chat and get answers with numbers and links to deals.
Live example
Real questions people ask in chat. Answers are built from the CRM, calls and accounting.
How many of last year’s ad leads paid off?
Looking at cohorts by campaign. Of 3,640 leads, 412 reached payment. Spent $840K, returned $1.30M: $1.55 for every dollar. Campaigns younger than three months are excluded, it’s too early to judge them. The campaign table is below, every deal is clickable.
| Campaign | Spent | Returned | Per $1 |
|---|---|---|---|
| Search | $490K | $880K | 1.80 |
| Retargeting | $140K | $230K | 1.64 |
| Display | $210K | $190K | 0.90 |
What did clients say about price in this week’s meetings?
Found 14 meetings that mention price. In nine the client compared us with a competitor, in three they asked for installments, in two price wasn’t an objection. Quotes and deal links attached.
compared with a competitor, 9asked for installments, 3price not an objection, 2
“ClimatePro is 12% cheaper on VRF, let’s see what you can do”Vector Group, meeting on October 7
“If you split it into three payments, we’ll sign this month”Aurora Group, meeting on October 8
Ask Victor to send the invoice for this deal, and check in an hour.
Task created, due 3:00 PM. In an hour I’ll check the deal feed and report here whether the invoice went out.
The invoice was emailed to the client at 2:15 PM, attachment invoice_41870.pdf. Confirmed
Every number links back to a record in the CRM. Nothing is written to the system without confirmation.
Who it’s for
The director waits for a report, the sales rep hunts for forgotten clients, the marketer guesses which ads pay off. Atlas answers all of them in one chat.
Sees the whole business without asking the team for a report. Asks “how much did we earn from ads this year” and gets the answer in a minute.
How much did we earn from ads this year?
Where is the pipeline leaking this quarter?
What Atlas can do
Answers questions about your data: deals, clients, calls or money. Every answer comes with a table, a chart and links.
Bulk review
“Go through 200 lost deals and pull out the reasons.” Atlas reads the deals, calls and meetings, double-checks itself with a second model and sends the result.
How it works
Atlas pulls data from your CRM, accounting and telephony on its own and puts it together. It understands how things connect: which call belongs to which deal, which payment came from which client. No need to change the tools you use. Extra modules are added to Atlas for your company’s needs.
Atlas has all your data at hand. It answers with the best AI models: finds the right numbers on its own and gives a ready answer in seconds.
What we add on top
Spent, returned, per dollar. By campaign, adjusted for the long sales cycle.
Analysis of ad leads: how far each one got, who came back after a loss, where it got stuck.
Review of calls and meetings: objections, promises, script deviations. No listening to recordings.
Subagents go through hundreds of deals and assemble a structured report.
Describe the task. We’ll build the module on the same core, with the same permissions and data. Describe your task
Permissions and security
Every employee sees in Atlas exactly what they see in the CRM.
In chat, each employee has the same restrictions as in Kommo. Rules are enforced at the database level, a question can’t get around them.
The CRM copy and your clients’ personal data are stored on servers in Germany. Language models run through F5AI’s international infrastructure. If needed, Atlas can be deployed on your own servers.
Clients’ personal data is processed only inside Atlas and is not sent to language models. The model receives deal information in anonymized form.
Olivia Smith
+1 415 482-1735
olivia@northclimate.com
Tax ID 94-1234567
[name_1]
[phone_1]
[email_1]
[taxid_1]
How onboarding works
Request access to the Kommo widget: 15 minutes after installing it, you can ask your first question about your deals.
We tune Atlas to your business: which pipelines matter, what counts as a sale, where clients come from, what you call things internally. Then we connect accounting, calls, meetings and ads.
We run a 2-week pilot with one team. Together we pick tasks to delegate to Atlas and get them to a working result.
We roll out to the whole company, add modules and turn on scheduled reports.
Plans and pricing
Self-service install. Chat inside the CRM, deal analytics, reports in Telegram.
Early access for the first Kommo accounts. Pricing on request.
Accounting, telephony, meetings and ads connected. Modules for your processes. Hosted by us or in your own infrastructure. Ongoing support.
Pricing on request after a review; we prepare a quote within one day.
FAQ
ChatGPT and other agents can connect to a CRM via MCP, but they fetch data piece by piece. They can’t pull 10,000 deals at once and see the whole picture. Atlas keeps a full copy of your CRM with all deals, calls and conversations. It works right on that copy, so it answers 10 times faster than an agent going to the CRM through a standard MCP. And it’s built for CRM work from the start.
Every answer links to deals and documents, so a mistake is visible in a second. Writes to the CRM require confirmation, nothing happens automatically without a person.
On servers in Germany (EU). On request, we deploy inside your own infrastructure.
Not for the Kommo widget. For company infrastructure we decide together: our hosting or your hardware.
Yes. Sources are connected one at a time, you can start with just the CRM.
You pay for actual usage. A typical question costs a few cents; reviewing a hundred deals with call transcripts costs more, and Atlas shows an estimate before it starts.
The widget works on the day you install it. Custom infrastructure takes from two weeks.
We do. F5 is a Kommo integrator with many years of experience. We handle incidents, update the system and add modules.
Lead
We’ll reply during business hours and suggest where to start.
The Kommo widget is in early access: leave a request and we’ll connect your account. Plans